Justin Herald is a globally respected authority in brand building, customer experience strategy, and business growth through real-world execution. He is the classic embodiment of starting with a dream and a few dollars in your pocket—launching Attitude Inc. at 25 with just $50, and growing it into a global licensing brand turning over $30 million annually.
With brand and customer experience at the core of his success, Justin now serves as CEO of Customer Culture, a leading training firm that helps companies embed customer-first thinking from the top down. He is also the founder of ReferUs Network, a referral platform that transforms satisfied customers into brand advocates.
An author of 8 international bestsellers, Justin is one of Australia’s most in-demand keynote speakers, engaging over 80,000 people each year with his no-fluff, results-driven insights on business, branding, and customer loyalty.
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