Abbie White is a leading sales strategist, keynote speaker, and Founder & CEO of Sales Redefined, specialising in turning strategy into measurable revenue results in the AI age. With over 17 years of experience across ANZ, APAC, and the UK, she works with complex B2B organisations to align sales, marketing, GTM, product, and partner ecosystems for sustained growth. Abbie has helped organisations unlock over $500M in revenue outcomes and deliver 2000%+ ROI programs, particularly within the IT and technology sector. Formerly IBM’s National Sales Manager, she led a $100M portfolio and transformed underperforming teams into global top performers. Known for her infectious energy and highly practical approach, Abbie bridges the knowing–doing gap, driving real behavioural change and same-day impact. She remains hands-on in-market, continuously testing strategies and translating real-world insights into actionable frameworks trusted by ASX 200 and Fortune 500 companies.
Matt Alderton is the Founder and CEO of Bx, the fastest-growing global community of entrepreneurs and business owners, with a vision of reaching 100,000 members worldwide by 2030. An accomplished entrepreneur, Matt has built and scaled multiple 6, 7, and 8-figure ventures across retail, hospitality, workforce solutions, and business networks. He is also a multiple #1 best-selling author, professional speaker, and elite business coach, certified with the John Maxwell Leadership Team.
Matt’s leadership has been recognized through numerous awards, including Business Person of the Year (2015), NSW Business Leader (2016 & 2019), and finalist for both Australian Business Entrepreneur and Business of the Decade. His businesses have consistently been honoured for excellence in customer service, marketing, and leadership. Having led teams of over 200 people and collaborated with global business icons like John C. Maxwell, Mark Bouris, and Naomi Simson, Matt is committed to empowering entrepreneurs worldwide.
