Abbie White is a leading sales strategist, keynote speaker, and Founder & CEO of Sales Redefined, specialising in turning strategy into measurable revenue results in the AI age. With over 17 years of experience across ANZ, APAC, and the UK, she works with complex B2B organisations to align sales, marketing, GTM, product, and partner ecosystems for sustained growth. Abbie has helped organisations unlock over $500M in revenue outcomes and deliver 2000%+ ROI programs, particularly within the IT and technology sector. Formerly IBM’s National Sales Manager, she led a $100M portfolio and transformed underperforming teams into global top performers. Known for her infectious energy and highly practical approach, Abbie bridges the knowing–doing gap, driving real behavioural change and same-day impact. She remains hands-on in-market, continuously testing strategies and translating real-world insights into actionable frameworks trusted by ASX 200 and Fortune 500 companies.
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