Abbie White is a leading sales strategist, keynote speaker, and the Founder & CEO of Sales Redefined. With over 17 years of experience and more than $500M in sales across the UK, Australia, New Zealand, and APAC, Abbie is a powerhouse in sales transformation. Formerly IBM’s National Sales Manager overseeing a $100M AUD portfolio, she bridges the gap between sales and marketing, achieving up to 2000% ROI on lead gen campaigns. A Forbes Australia Contributor and one of only two LinkedIn Sales Insiders for APAC, Abbie brings a unique blend of business strategy, emotional intelligence, and positive psychology to her work. Her keynotes focus on sales, go-to-market strategy, customer experience, and sales-marketing alignment. Known for her infectious energy and action-focused delivery, Abbie personalizes each keynote to align with strategic business priorities. She’s worked with brands like Specsavers and EyeQ, and is obsessed with unlocking untapped growth potential.
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